first aid category audit
My Role: Strategy
Research and writing of 50-page in-depth category and competitive analysis of the first aid aisle. Research culminated in a semiotic analysis of relevant design codes and visual opportunities that provided a grounding framework to guide the development of a new (confidential) brand offering.
Detailed the competitive landscape of first aid category in mass, drug and grocery channels
Design audit of 10 brands in first aid and adjacent categories
Semiotic analysis identifying 5 areas of opportunity, with narrative and visual examples
Identified 4 key opportunity areas for meaningful design that provided a framework for our creative exploration
Identified structural opportunities and informational norms
