Kimtech
My Role: Design, System Development, Brand Guidelines, Copywriting, Collateral Design
Developed new brand look and feel for Kimtech, the professional division of Kimberly Clark. Deep dive into the meaning of the color purple and the hexagonal shape to drive intrinsic meaning behind the new design.
Developed collateral samples across a range of touchpoints. Planned, wrote and executed 60 page brand guidelines to guide global implementation.
